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Oats Market Trends and Drivers:
The oats market is primarily driven by the growing food and beverage (F&B) sector. In addition, the rising demand for oats due to the increasing focus on the health and well-being of individuals is influencing the market growth. Oats offer high fiber content, complex carbohydrates, and rich sources of essential nutrients, including vitamins, minerals, and antioxidants, positioning them as a sought-after ingredient for health-conscious individuals. Moreover, the rising demand for gluten-free alternatives among individuals with gluten sensitivities or celiac disease represents another major growth-inducing factor. Along with this, several innovative product formulations, including gluten-free oat-based snacks, cereals, and baked goods, are propelling the market growth. Also, the trend toward convenient and wholesome snacking led to the development of oat-based energy bars, granola bites, and ready-to-eat (RTE) oatmeal cups, aligning with the changing consumer preferences for on-the-go nutrition, thus augmenting the market growth. Besides this, the incorporation of oats into personal care and beauty products for their skin-soothing and calming properties is accelerating market growth. In line with this, the increasing preference for natural and gentle skincare solutions is creating additional avenues for market growth. Consumers are increasingly conscious of the environmental impact of their food choices. Apart from this, oats, known for their relatively low water and land requirements compared to other crops, resonate with environmentally responsible consumers aligning with sustainable and eco-friendly products, thus augmenting the market growth. Furthermore, rapid urbanization resulted in shifting dietary habits and preferences, with a growing demand for convenient and healthy food options, thus creating a positive market outlook.
Report Segmentation:
The report has segmented the market into the following categories:
Breakup by Product Type:
- Flakes
- Flour
- Bran
- Others
Breakup by Application:
- Food use
- Feed use
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Competitive Landscape with Key Player:
- Avena Foods Limited
- B&G Foods, Inc.
- Bagrrys India Limited
- Blue Lake Milling Pty Ltd. (CBH Group)
- Bob’s Red Mill Natural Foods
- Grain Millers, Inc.
- Kellogg Company
- Marico Limited
- Morning Foods Ltd.
- Nature's Path Foods
- PepsiCo, Inc.
- Post Holdings, Inc.
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