Rapid urbanization, in confluence with the growing awareness among men about personal grooming, represents one of the major factors driving the global beard grooming products market growth. Additionally, the rising influence of social media, digital marketing and celebrity endorsements are propelling the growth of the market. Moreover, owing to inflating income levels, consumers are willing to spend more on premium products. Other than this, several manufacturers operating in the industry are offering organic and natural products to expand their existing consumer base. These factors are anticipated to create a positive influence on the market growth in the coming years.
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Insights on Market Segmentation:
Market Breakup by Product:
- Beard Oil
- Beard Wax
- Beard Shampoo
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Market Breakup by Age Group:
- Gen X
- Baby Boomer
- Supermarkets and Hypermarkets
- Pharmacy Stores
- Online Stores
- North America
- Asia Pacific
- Middle East and Africa
- Latin America
The competitive landscape of the industry has also been examined with some of the key players being The Famous Beard Oil Company, The Man Company, Beardbrand, The Bearded Bastard, Texas Beard Company, Billy Jealousy, Smoky Mountain Beard Co., LLC, Scotch Porter, Honest Amish, Murdock London etc.
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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the purchase behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.