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Highlights of the global baby wipes market:
- Growing concerns about the health and hygiene of babies is highly contributing to the market growth.
- On the basis of technology, spunlace is the most popular type, holding the biggest market share.
- North America accounts for the majority of the total share, representing the largest market for baby wipes.
The market has been segmented on the basis of technology, wherein spunlace is the largest segment. It is followed by airlaid, coform, needlepunch and composite technologies. The market has been further segregated on the basis of product type. Dry wipes are the most popular type of product followed by wet wipes. On the basis of distribution channels, supermarkets and hypermarkets represent the leading sector. Other major distribution channels include pharmacies, online and convenience stores. Region-wise, North America is the leading market, followed by Europe and Asia Pacific. Other major regions are the Middle East and Africa, and Latin America. On evaluating the competitive landscape of the market, it is found that the key players include Johnson & Johnson, Procter & Gamble, Kimberly-Clark Corporation, Unicharm Corporation and SCA.
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The report by IMARC Group has examined the global baby wipes market on the basis of:
- Dry Wipes
- Wet Wipes
- Supermarkets and Hypermarkets
- Convenience Stores
- North America
- Asia Pacific
- Middle East and Africa
- Latin America
- Johnson & Johnson
- Procter & Gamble
- Kimberly-Clark Corporation
- Unicharm Corporation
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