Report Metric
Historical: 2015-2020
Base Year: 2020
Forecast Year: 2021-2026
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India Incense Sticks (Agarbatti & Dhoop) Market Industry Definition and Application:
Incense sticks (agarbatti and dhoop) refer to biotic materials that emit aromatic smoke when burned. The basic ingredients of an agarbatti include bamboo sticks, charcoal dust, sawdust paste, fragrance oil, water, and adhesive. On the other hand, dhoop is formulated by combining extracts of the Commiphorawightii tree with various herbs, ghee, and essential oils. Incense-based products offer a calming effect; thereby, they are widely utilized for spiritual, aesthetics, meditation, yoga, and healing purposes.
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Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
India Incense Sticks (Agarbatti & Dhoop) Market Trends and Drivers:
The incense sticks market in India is majorly being driven by rising consumer preference for these products to perform various religious rituals. An increase in the number of temples, a rise in tourism, and inflating disposable income of the population are further fueling the market growth. Additionally, manufacturers are introducing innovative fragrances, such as lemongrass, cinnamon, strawberry, and jasmine, which is contributing to the market growthin the country. Other factors, including a rise in export activities, easy availability of raw materials, low operational cost, and development of low-smoke variants, are creating a positive outlook for the market.
India Incense Sticks (Agarbatti & Dhoop) Market Segmentation:
The report has segmented the market on the basis on Product type, demographics, distribution channel and Geography.
Breakup by Product Type:
- Agarbatti
- Dhoop
- Urban
- Rural
- Retail Stores
- Departmental Stores
- Specialized Stores
- Online Stores
- Others
- North India
- South India
- East India
- West India
The report provides a detailed analysis of the market leaders, including.
B. V. Aswathiah & Bros, Hari Darshan Sevashram Private Limited, Hem Corporation Private Limited, ITC Limited, Moksh Agarbattis Company, Mysore Deep Perfumery House (MDPH), N. Ranga Rao & Sons Private Limited, Patanjali Ayurved Limited, Shree Kalpana Perfumery Works Private Limited, etc.
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