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Eye Makeup Market Trends and Drivers:
The global eye makeup market is primarily driven by the rising desire among people to maintain an aesthetic appearance owing to inflating consumer disposable incomes and shifting lifestyle preferences. Moreover, there has been a surge in the popularity of cosmetics among men due to the growing influence of social media and the widespread availability of high-speed internet. In line with this, key players are introducing new eye makeup products such as brow gel exclusively for men and natural, organic, and halal-certified variants to cater to a wider customer base, which is positively influencing market growth. Additionally, the shifting consumer preferences toward natural and organic cosmetics owing to increasing awareness regarding the harmful effects of chemical-based cosmetics and rising concerns about the environment and human and animal health is propelling the market growth. Apart from this, manufacturers are conducting extensive research and development (R&D) activities to introduce cruelty-free product variants with long-lasting formulations, which in turn has catalyzed the market growth. Besides this, the surging financial independence of women has resulted in greater expenditure on personal care products. In addition, the rapid expansion of the corporate sector and formal employment has augmented the demand for cosmetics among female employees due to the growing awareness and emphasis on beauty. Furthermore, the ease of product availability, affordability, and user-friendliness have accelerated the adoption of eye makeup products. Along with this, key players are introducing user-friendly product formats for kohl, eyeliners, mascara, and eye shadows that come in smaller and more affordable packaging options, catering to the specific needs of consumers. Other factors, including rapid advancements in the e-commerce sector, increasing automation in production processes, and the growing popularity of premium eye makeup products, are also anticipated to drive the market further.
Report Segmentation:
The report has segmented the market into the following categories:
Breakup by Product Type:
- Mascara
- Eye Shadow
- Eye Liner
- Eye Pencil
- Eyebrow Gel
- Others
Breakup by Distribution Channel:
- Hypermarkets and Supermarkets
- Specialty Stores
- Convenience Stores
- Online Stores
- Others
Breakup by Pricing:
- Low to Medium Price
- Premium Price
Breakup by Source:
- Chemical
- Natural
- Organic
- Halal
- Other
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Competitive Landscape with Key Player:
- Amway Corp
- Avon Products Inc.
- Chanel S.A.
- Colorbar Cosmetics Pvt. Ltd.
- Lakmé Cosmetics (Hindustan Unilever)
- L'Oréal S.A.
- LVMH
- Oriflame Cosmetics
- Revlon Inc.
- Shiseido Company
- Limited, Estée Lauder Inc.
- Procter & Gamble
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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