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Increasing urbanization, working women population and rising disposable income are the key factors driving the demand for maternity goods in China. Rising awareness about the requirement and benefits of maternity products among women is also augmenting the demand for maternity goods in the country. Furthermore, the government has replaced the one-child policy by a universal two-child policy, which is expected to significantly increase the annual birth rate. This is expected to eventually drive the demand for maternity goods in the country. Other factors such as innovative products and aggressive promotional activities by manufacturers also contribute to the market growth in the country.
Key Market Segmentation:
Market Breakup by Duration
• Postnatal
• Pregnancy Period
Market Breakup by Product Type
• Nutrients and Health Care Products
• Maternity Wear
• Skin Care Products
• Others
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Market Breakup by Distribution Channel
• Supermarkets and Hypermarkets
• Departmental Stores
• Online Retailers
• Brand Stores
• Maternal Stores
• Others
Market Breakup by Provinces
• Guangdong
• Jiangsu
• Zhejiang
• Henan
• Sichuan
• Others
Competitive Landscape:
The report has also examined the competitive landscape of China maternity goods market. Some of the major players include:
Based on nutrients and healthcare products
• H&H International Holdings
• Tomson Bianjian
• Real Nutriceutical Group Limited
Based on maternity wear products
• October Mommy
• Happy House
• Mum &me
• Joyncleon
Based on maternity skin care products
• Kangaroo Mother
• Pro Run
• Pigeon.
Key highlights of the report:
• Market Performance
• Market Outlook
• Porter’s Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Competitive Structure
• Profiles of Key Players
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