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Market Segmentation: Based on Product Type, Packaging, Production & Alcoholic Content
• On the basis of the product type, the market has been segregated into standard lager, premium lager, specialty beer and others. At present, standard lager is the most popular product type. It is a genuine all-malt beer that has a mild aroma and flavor. As it contains low-alcohol content and lesser calories, it is gaining popularity amongst health-conscious consumers.
• Based on the packaging, the market has been classified into glass, PET bottle, metal can and others. Currently, glass represents the commonly used form of packaging.
• The market has been analyzed on the basis of the production into macro, micro and other breweries. Amongst these, macro breweries exhibit a clear dominance in the market as they offer beer at relatively lower prices.
• On the basis of the alcohol content, the market has been divided into high, low and alcohol-free segments. The report finds that high alcohol beer represents the largest segment since consumers associate high alcohol content with premium beers.
• Based on the flavor, the market has been bifurcated into unflavored and flavored beer. Unflavored beer presently accounts for the majority of the total global beer market share.
Beer Is Mainly Distributed Through Supermarkets and Hypermarkets
On the basis of the distribution channel, the market has been segmented into supermarkets and hypermarkets, on-trades, specialty stores, convenience stores, and others. At present, beer is primarily distributed through supermarkets and hypermarkets. They offer consumers different product varieties and brands of beer to choose from.
Asia Pacific Dominates the Market
Asia Pacific currently holds the dominant market share in the global beer market owing to the rising demand from countries including China and India. In addition to this, a significant increase in the consumption of beer has been observed due to the growth of the young population in the region. Some of the other factors that are impelling the growth of the market are changing lifestyles, rising number of female drinkers and the increasing acceptance of western culture across the region. Other major markets include Europe, North America, Middle East and Africa, and Latin America.
Competitive Landscape
The competitive landscape of the market has been analyzed with some of the key players being Asahi Group Holdings Ltd., Anheuser-Busch InBev., Beijing Yanjing Brewery Company Limited, Carlsberg Group, Diageo plc, Dogfish Head Craft Brewery Inc., Heineken N.V., Sierra Nevada Brewing Co., Groupo Modelo, Heineken NV., Interbrew Company, Kirin Holdings Co. Ltd. and Molson Coors Brewing Company.
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